60 Million People A Week Listen to Internet Radio

An outfit called Bridge Ratings is reporting the results of its study of "audio device consumption trends."

The study covers a lot of territory, but here are the main points of interest to those of us who follow Internet radio:

• "Streaming audio via the Internet has become a family past-time ..."
• "[T]here are two distinct users of Internet radio: those who spend most of their time listening to pure-play or Internet only radio stations and those who spend most of their time listening to simulcast streams of traditional AM/FM radio."
• " More than 60 million people each week listen to radio over the Internet."
• By 2015 "... the percentage listening to AM/FM simulcast streams will fall to 81% while those listening to Internet-only radio streams will increase to 72%."
• "The percentage of streaming listeners for AM/FM simulcasts and Internet-only will reach parity by the end of 2016 (77%)."

(Continued below)

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There's also information on over-the-air broadcast listening trends, satellite radio, cell phone usage, MP3 players, and more. But who cares about those things? (Joking, OK?)

The Bridge Ratings report concludes:

"Ten years ago, this report would not have been needed. Today, with so many options facing consumers interested in audio entertainment, it is more clear from this study how traditional radio's time spent listening is being siphoned off.

"Time-spent-listening projections for the next two years will be published shortly. Which of these devices will see continued double-digit growth? Internet Streaming is anticipated to add another 11-12% more listening by 2013." (Emphasis added.)